PRNewPros

A blog written by PRSA New Pros for PRSA New Pros!

Summer Book Club: June Selection–Putting the Public Back in Public Relations

Just because summer will officially begin this month and vacations take center stage doesn’t mean we should all take a break from learning. June starts our annual Summer Book Club on the PRSA New Professionals Section blog, and the first book selection has been made!

When you’re on your way to the beach or sitting in the car or plane, make sure you grab or download a copy of “Putting the Public Back in Public Relations” by Deirdre Breakenridge and Brian Solis. At the end of the month, we’ll have a recap of the book along with discussion around the key takeaways. You may even see these topics appear in our monthly #NPPRSA Twitter chat!

Networking Defined: Three Tips to Stay Connected

Networking is easy to define, but can be difficult to practice on an ongoing basis, especially when starting a new job with new responsibilities and demands on your time. You don’t want to lose the network you’ve worked hard to build, and you also want to create a stronger one. These simple steps will strengthen your connection pull and help to remain in touch with key industry professionals.

Discover connections through professional organizations

Professional organizations have a variety of resources available to help you meet new professionals and keep in touch with those you already know.

Intro to Agency PR

Upon graduation from college almost five years ago, I noticed a common trend among entry-level job descriptions for which I was applying: public relations agency experience was preferred and sometimes even required. I had held a number of jobs and internships in the industry throughout my college career, but none were with an agency. I didn’t understand why working at an agency was put on a pedestal, but I knew that getting that experience would be an important step in my career.

PRSA New Professionals Week: New Pros Tweetchat Recap via Storify

Today, the New Professionals Section hosted a tweetchat to celebrate the second annual New Professionals Week. We discussed resumes, portfolios, LinkedIn and more. In case you missed it, see below for a recap via Storify! Thanks to our programming chairs, Elizabeth Rhoads Greenaway and Brendan Hughes, for hosting.

Self-Branding: Creating Your Professional Identity

Defining yourself as a public relations professional will be one of the most important tasks you will begin while starting your career. As we’ve evolved into the age of digital and social media, these networks have forced enabled individuals to create their own personal brands by creating the opportunity for us to share specific content to audiences that ultimately shape who we are, or striving to be.