PRNewPros

A blog written by PRSA New Pros for PRSA New Pros!

Tag Archives: pr strategy

PRSA New Professionals Brown Bag: Evolution of the Prototype Marketer

The lines between marketing, public relations and technology departments are blurring, as digital platforms have revolutionized the way we communicate. Employers struggle to recruit and retain professionals qualified for positions that did not exist even three years ago.

The job market is changing, and new professionals need to change with it if they want to succeed in a new world of marketing. More and more, organizations are seeking hybrid professionals who are highly proficient writers, analytical, creative and tech savvy, with strong competencies in business, IT and human behavior.

This is a preview of PRSA New Professionals Brown Bag: Evolution of the Prototype Marketer. Read the full post (277 words, estimated 1:06 mins reading time)

When It Comes to Social Data, Tell a Story

If you’ve been paying attention to trends in measurement and analytics, you’ve likely heard the phrase big data, which is this utopian concept that describes the extraordinary amount of data that exists in our hyperconnected world. This amount of data also presents organizations with the opportunity to translate it into actionable insight. It’s a great concept, but it often challenges public relations professionals that are already trying to mine the seemingly unlimited social data and present it in a meaningful way.

This is a preview of When It Comes to Social Data, Tell a Story. Read the full post (648 words, 1 image, estimated 2:36 mins reading time)

Intro to Crisis Communications

Almost 17 years ago, I started my career in public relations after a five-year stint as a trade journalist.  Since I have a social butterfly/people-person personality, I thought PR was all about mingling with the celebrities, traveling and promoting great news journalists were sure to write about.  After I took off my rose-colored glasses, I realized PR wasn’t always peaches and cream and often involved using skill sets like crisis communications to protect my company’s image and brand.

This is a preview of Intro to Crisis Communications. Read the full post (920 words, 1 image, estimated 3:41 mins reading time)

CSR: Why Organizations Can’t Ignore it Any Longer

Corporate social responsibility is not just a buzzword.

CSR is a function in which public relations professionals can and should take center stage. However, to bring an organization success in this area, it’s important to first understand why the industry’s emphasis on CSR will only continue to grow.

1. Millennials are changing the game.

As consumer segments go, the millennial generation (to which most of us new professionals belong) is both massive and powerful in the marketplace. As a whole, we are passionate and globally aware.

This is a preview of CSR: Why Organizations Can’t Ignore it Any Longer. Read the full post (700 words, 1 image, estimated 2:48 mins reading time)

Summer Book Club–June: UnMarketing Discussion

“If you believe business is built on relationships, make building them your business.”  That, in a nutshell, is what defines “UnMarketing”. 

Why do marketers, in a world where consumers strive to fast forward through commercials and place their phone numbers on “do not call” lists, continue to use old ways of marketing that they themselves detest?  “Why do we market to people the way we hate to be marketed to?” asks author Scott Stratten.

Enter UnMarketing: a new way of marketing based on creating connections, building relationships and continually providing value to your contacts using traditional media and social media outlets.  Stratten urges us to “Stop marketing. Start engaging.”

This is a preview of Summer Book Club–June: UnMarketing Discussion. Read the full post (795 words, estimated 3:11 mins reading time)