PRNewPros

A blog written by PRSA New Pros for PRSA New Pros!

Career Limbo: Transitioning from Entry-level to Mid-level Positions

Breaking out of the entry-level barrier to mid-level positions is not easy. Many times, it means getting past the catch-22 of needing the experience to get the experience, but there are avenues to make the journey easier:

  1. Always exceed your employer’s expectations: This work ethic will get you noticed and shows you to be a team player. Sometimes learning a new skill simply means volunteering for it. You may have to work a little bit later – but if you want to become a social media expert, for example, the best way is to enthusiastically take on the new work responsibility.

PRSA New Professionals Brown Bag: Evolution of the Prototype Marketer

The lines between marketing, public relations and technology departments are blurring, as digital platforms have revolutionized the way we communicate. Employers struggle to recruit and retain professionals qualified for positions that did not exist even three years ago.

The job market is changing, and new professionals need to change with it if they want to succeed in a new world of marketing. More and more, organizations are seeking hybrid professionals who are highly proficient writers, analytical, creative and tech savvy, with strong competencies in business, IT and human behavior.

Intro to Agency PR

Upon graduation from college almost five years ago, I noticed a common trend among entry-level job descriptions for which I was applying: public relations agency experience was preferred and sometimes even required. I had held a number of jobs and internships in the industry throughout my college career, but none were with an agency. I didn’t understand why working at an agency was put on a pedestal, but I knew that getting that experience would be an important step in my career.

PRSA New Professionals Brown Bag: Get Your Dream Career

In our November New Professionals Section tweetchat, we discovered that many of our new professionals are eagerly searching for up-to-date relevant information on getting a job. Should you include social networks and a QR code on your resume? How can you bump up your interview strategy? We’re fortunate to have our very own part of PRSA dedicated to answering all of our questions – the PRSA Jobcenter.

Intro to Crisis Communications

Almost 17 years ago, I started my career in public relations after a five-year stint as a trade journalist.  Since I have a social butterfly/people-person personality, I thought PR was all about mingling with the celebrities, traveling and promoting great news journalists were sure to write about.  After I took off my rose-colored glasses, I realized PR wasn’t always peaches and cream and often involved using skill sets like crisis communications to protect my company’s image and brand.