The lines between marketing, public relations and technology departments are blurring, as digital platforms have revolutionized the way we communicate. Employers struggle to recruit and retain professionals qualified for positions that did not exist even three years ago.
The job market is changing, and new professionals need to change with it if they want to succeed in a new world of marketing. More and more, organizations are seeking hybrid professionals who are highly proficient writers, analytical, creative and tech savvy, with strong competencies in business, IT and human behavior.