PRNewPros

A blog written by PRSA New Pros for PRSA New Pros!

Tag Archives: PR

Summer Book Club: June Selection–Putting the Public Back in Public Relations

Just because summer will officially begin this month and vacations take center stage doesn’t mean we should all take a break from learning. June starts our annual Summer Book Club on the PRSA New Professionals Section blog, and the first book selection has been made!

When you’re on your way to the beach or sitting in the car or plane, make sure you grab or download a copy of “Putting the Public Back in Public Relations” by Deirdre Breakenridge and Brian Solis. At the end of the month, we’ll have a recap of the book along with discussion around the key takeaways. You may even see these topics appear in our monthly #NPPRSA Twitter chat!

This is a preview of Summer Book Club: June Selection–Putting the Public Back in Public Relations. Read the full post (419 words, 1 image, estimated 1:41 mins reading time)

Intro to Digital PR

What does a day in the life of the digital public relations professional look like? Today, your practice can be described in two simple words: you are “always on.” When the Internet became our stomping ground for public communications, reaction time had to be much more immediate. Of course, social media continued to fuel the “always on” feeling even more because networks don’t rest and brands have to be prepared. When you accept a position in PR, you quickly learn the nature of the job requires attention at all times of the day or night, and new skills and practices are constantly in development.

This is a preview of Intro to Digital PR. Read the full post (868 words, 1 image, estimated 3:28 mins reading time)

April Twitter Chat Highlights: SEO and Digital PR

We’d like to thank everyone who participated in the April #NPPRSA Twitter chat.

Specifically, we’d like to thank our special guest for the month Carrie Morgan, author of the upcoming book, “Digital Haystack: Essential Digital PR Tactics to Get Found Online.”

Join us again on May 9 at 9 p.m. EST for the next #NPPRSA Twitter chat.

Review highlights of the chat below. What did you learn from the April chat? What strategies do you believe are vital to digital PR success? How do you optimize your content for search?

 

This is a preview of April Twitter Chat Highlights: SEO and Digital PR. Read the full post (710 words, 1 image, estimated 2:50 mins reading time)

PRSA New Professionals Week: New Pros Tweetchat Recap via Storify

Today, the New Professionals Section hosted a tweetchat to celebrate the second annual New Professionals Week. We discussed resumes, portfolios, LinkedIn and more. In case you missed it, see below for a recap via Storify! Thanks to our programming chairs, Elizabeth Rhoads Greenaway and Brendan Hughes, for hosting.

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The Press Release Isn’t Dead: Writing for the Digital Age

In an age where established corporations are challenged by Internet startups and consumers order dinner on their smartphones, every industry is learning to adapt to modern advances in digital technology. In fact, industries are finding ways to harness these developments and capitalize on them.

Public relations is naturally at the forefront of this ever-changing landscape. A discipline responsible for communicating with diverse audiences needs to be where those audiences are and speaking their language. This change applies not only to mass consumers, but also to information and content gatekeepers – another role that has been transformed, not nullified, by the Digital Age.

This is a preview of The Press Release Isn’t Dead: Writing for the Digital Age. Read the full post (932 words, 1 image, estimated 3:44 mins reading time)