PRNewPros

A blog written by PRSA New Pros for PRSA New Pros!

Tag Archives: pitches

My First Six Months in PR or: How I Learned to Stop Worrying and Love the Job by Heather Sliwinski

About one week into my job, I wondered if I oversold myself during my interviews. I’m not saying I lied—no one should ever lie in an interview—but I had to question if I made it clear that I had zero PR experience when I landed my first position at a PR agency in August.

I took the advertising and PR classes in college, toiled at the obligatory unpaid internships in marketing and promotions and gained more than two years of marketing experience after graduation. With that said, I still didn’t know what a media list or subject matter expert was.

This is a preview of My First Six Months in PR or: How I Learned to Stop Worrying and Love the Job by Heather Sliwinski. Read the full post (1173 words, 1 image, estimated 4:42 mins reading time)

Where’s my news release? Dos and don’ts of PR distribution by Zaneta Chuniq Inpower

The goal of every news release is to become accessible by its target audience through a selected medium. In current times, many articles may be published online via media websites and/or printed for distribution inside magazines, newspapers, newsletters, etc.

For those who have the responsibility of producing media awareness about a brand, product or client there are definite protocols to making sure that your news is read, heard and distributed successfully. As a new professional, it is important to safeguard your reputation as a PR professional and that of your company and/or business by keeping in mind these helpful tips when drafting and distributing your news release.

This is a preview of Where’s my news release? Dos and don’ts of PR distribution by Zaneta Chuniq Inpower. Read the full post (452 words, 1 image, estimated 1:48 mins reading time)