PRNewPros

A blog written by PRSA New Pros for PRSA New Pros!

Tag Archives: media relations

Summer Book Club: June Selection–Putting the Public Back in Public Relations

Just because summer will officially begin this month and vacations take center stage doesn’t mean we should all take a break from learning. June starts our annual Summer Book Club on the PRSA New Professionals Section blog, and the first book selection has been made!

When you’re on your way to the beach or sitting in the car or plane, make sure you grab or download a copy of “Putting the Public Back in Public Relations” by Deirdre Breakenridge and Brian Solis. At the end of the month, we’ll have a recap of the book along with discussion around the key takeaways. You may even see these topics appear in our monthly #NPPRSA Twitter chat!

This is a preview of Summer Book Club: June Selection–Putting the Public Back in Public Relations. Read the full post (413 words, 1 image, estimated 1:39 mins reading time)

Intro to Digital PR

What does a day in the life of the digital public relations professional look like? Today, your practice can be described in two simple words: you are “always on.” When the Internet became our stomping ground for public communications, reaction time had to be much more immediate. Of course, social media continued to fuel the “always on” feeling even more because networks don’t rest and brands have to be prepared. When you accept a position in PR, you quickly learn the nature of the job requires attention at all times of the day or night, and new skills and practices are constantly in development.

This is a preview of Intro to Digital PR. Read the full post (868 words, 1 image, estimated 3:28 mins reading time)

Intro to Crisis Communications

Almost 17 years ago, I started my career in public relations after a five-year stint as a trade journalist.  Since I have a social butterfly/people-person personality, I thought PR was all about mingling with the celebrities, traveling and promoting great news journalists were sure to write about.  After I took off my rose-colored glasses, I realized PR wasn’t always peaches and cream and often involved using skill sets like crisis communications to protect my company’s image and brand.

This is a preview of Intro to Crisis Communications. Read the full post (920 words, 1 image, estimated 3:41 mins reading time)

Lessons from PRSA International Conference: A New Professional’s Perspective

The last time I attended PRSA International Conference in 2010, I was convinced that I needed (and wanted) to join Twitter after sitting in on so many compelling social media sessions. Joining Twitter when I did was one of the best decisions I made in my early career. On my way to San Francisco last month, I couldn’t wait to see what the 2012 conference would have in store for me.

This is a preview of Lessons from PRSA International Conference: A New Professional’s Perspective. Read the full post (798 words, 1 image, estimated 3:12 mins reading time)

The Press Release Isn’t Dead: Writing for the Digital Age

In an age where established corporations are challenged by Internet startups and consumers order dinner on their smartphones, every industry is learning to adapt to modern advances in digital technology. In fact, industries are finding ways to harness these developments and capitalize on them.

Public relations is naturally at the forefront of this ever-changing landscape. A discipline responsible for communicating with diverse audiences needs to be where those audiences are and speaking their language. This change applies not only to mass consumers, but also to information and content gatekeepers – another role that has been transformed, not nullified, by the Digital Age.

This is a preview of The Press Release Isn’t Dead: Writing for the Digital Age. Read the full post (932 words, 1 image, estimated 3:44 mins reading time)