Ethics… it’s just a matter of right and wrong, correct? Yes, but there are layers to being an ethical professional. Remember when PR was deemed the profession of spin? We’ve come a long way since then and in today’s media landscape, where everything is picked apart and scrutinized, we must remain trustworthy. When covering ethics […]
What results do you find when you Google yourself? Nothing much? While a squeaky clean search result may seem ideal in some industries, it isn’t in Public Relations and most other communication fields. Having a solid, consistent but authentic personal brand online puts you ahead of the competition professionally. The perception you give online is […]
You’ve seen the memes complaining that adult-ing isn’t all cracked up to be. Truth be told, it isn’t easy but it is nothing you can’t handle. Believe it or not, your time in school has prepared you for the task at hand. One thing I admire about the public relations profession is that it is […]
Although public relations is exciting and engaging, it ranks as one of the most stressful professions. This unfortunate ranking may be due to the idea (or reality) that public relations is a fast-paced industry where professionals have to be ready to manage a crisis at any hour, with lots to know and learn at all times. […]
Public Relations professionals have some of the best transferable skills, meaning we can achieve just about anything. We’re great communicators, up-to-date on trends in our respective industries, digitally savvy and most times naturally charismatic. So what’s stopping us from being great in 2016? Nothing! Not even that 2 a.m. crisis that needs you to be […]
