10 Twitter Accounts PR Professionals Should Follow

We’re public relations professionals. That means we’re expected to be connected, accessible and consuming a steady stream of news and content. Yet, with information coming at us from every direction, it can be difficult to know which sources are the best ones to follow.

So let us point you in the right direction. If PR is your career of choice, you have plenty to glean from each Twitter account on this list – be it a brand, media member or industry expert.

  • The Associated Press (@AP) – As PR pros, we’re expected to have a pulse on what’s going on in the world, across industries, so we can identify trends and be well-rounded, knowledgeable professionals. Following The Associated Press on Twitter is one of the best places to start.
  • Jonah Peretti (@peretti) – Having co-founded The Huffington Post, BuzzFeed and Contagious Media, Jonah Peretti knows a thing or two about the media industry. His Twitter followers can expect plenty of entertainment via his BuzzFeed links, as well as a peek inside the world of a successful, millennial media tycoon with a “work smarter” attitude.
  • Laura Ries (@lauraries) – If you’ve ever read anything about PR, chances are you’ve been influenced by the work of Laura Ries (alongside her father, Al Ries). This witty researcher, author, speaker, brand strategist and media personality keeps her Twitter followers engaged with the perfect combination of style and substance.
  • Mark Ragan (@MarkRaganCEO) – Want access to the mastermind behind PR Daily, Ragan.com and many of the resources we use every day? Following Ragan is like getting your own personal digest of top trends, best practices and industry-specific career advice.
  • Mickey Nall (@mickeynall) – Not only is Mickey Nall the fearless leader of PRSA National, but he also helps to keep Ogilvy PR running. On Twitter, Nall serves as a link to some of the most insightful thought leadership in PR.
  • Oreo Cookie (@Oreo) – When it comes to striking up a consistent chatter in the Twitter community, Oreo is best in class. The social team regularly tweets back at its followers, always using creative messaging that captures the classic, tongue-in-cheek tone of its ongoing marketing platform.
  • PRSA New Professionals (@PRSANewPros) – We may be a little biased, but we’re confident that the PRSA New Professionals Twitter account delivers the most relevant, targeted content available to you as an emerging professional in our field. Learn more about opportunities for you as a PRSA member, keep up with the latest industry trends and hear from peers who are experiencing similar challenges and scenarios as those you’re going through. If you have something to say, we’re listening – and we’ll get right back to you.
  • Scott Spirit (@shanghaispirit) – Recently named one of Advertising Age’s 40 Under 40, Scott Spirit works as the chief strategy officer for communications holding company WPP and is based in (you guessed it) Shanghai. In other words, this guy has a unique take on the agency world, the business of media and the global consumer market.
  • Stuart Elliott (@stuartenyt) – Who doesn’t love the New York Times’ most renowned advertising reporter, Stuart Elliott? Rather than just pushing out his own content, Elliott’s Twitter feed provides a running commentary on top brands– with humorous blurbs about his day-to-day scattered throughout.
  • Whitney Johnson (@johnsonwhitney) – A regular contributor to the Harvard Business Review, Whitney Johnson’s Tweets are practical and career-oriented. Want to learn how to find your passion and leverage it for professional success? Follow this powerhouse.

Who would you add to this list? Let us know!

 

Keri Cook is an assistant account executive with Hill+Knowlton Strategies’ consumer marketing practice in New York. She graduated from Liberty University with a bachelor’s degree in communication studies and writes on topics ranging from media relations to marketing trends, to corporate strategy and crisis communications. While completing her undergrad, Cook was named PRWeek’s 2012 Student of the Year.