Defining yourself as a public relations professional will be one of the most important tasks you will begin while starting your career. As we’ve evolved into the age of digital and social media, these networks have forced enabled individuals to create their own personal brands by creating the opportunity for us to share specific content to audiences that ultimately shape who we are, or striving to be.
Possibly more than in any other field, establishing a positive reputation is especially true in public relations. Everyday PR practitioners are working with clients, media, vendors, service providers or other PR pros as they work to get their job done. With the responsibility of working with so many people, personalities and work ethics, the pressure is on for PR folks to be “people-pleasers” and sometimes that task can seem impossible. As daunting it may appear, it is imperative that all PR practitioners ensure that a positive reputation is maintained or risk tarnishing their credibility as a professional, ruining their brand’s image or possibly even losing their job.
Are you ready for a PR career in higher education?
By Kirsten M. Khire, APR
This year marks my 10th anniversary working in higher education public relations, following seven years in journalism. When people ask me what I do, I can predict some of the reactions. “It must be so nice to have the summer off.” Or “What a fun laid-back job!” Oh yes, I’ve come to identify the stereotypes and misconceptions about higher ed PR. For those new PR professionals considering hoping to break into the field, I have more information about working in higher education public relations and communications.
Freelancing: Is it an option?
Millennials graduating from colleges and universities around the world are hopeful, excited and eager to enter the bustling world of public relations. Equipped with a degree, possible internship experience and a positive outlook, today’s graduates are finding it tougher to find fulfilling entry-level PR positions. Although the PR industry is gaining ground despite shrinking advertising budgets, some grads have sought freelancing as means to stimulate their personal economy, implement tactics learned prior to graduation and strengthen their PR skill set with hands-on application with clients.
Public relations practitioners new and old have been challenged to adapt to the new PR landscape that includes the understanding of the concept of integrated marketing communications or IMC, as we continue in the digital age.
Imagine a job in a manufacturing factory where every person only knows their individual function. Each one of those factory workers are limited in their understanding of how the products are made. With today’s PR landscape, every factory worker (PR practitioner) must be cross-trained in marketing to truly understand how the PR machine must function.