Ever thought about working overseas or wondered what it might be like representing foreign clients at a major agency? Have you considered working at the U.S. headquarters of a foreign-based company or an international non-governmental organization (NGO)?
Geared towards students, new professionals and more experienced pros looking for new horizons, this free webinar will provide expert advice on how to take advantage of the growing opportunities in the global practice of public relations.
There’s the concept, and then there’s the reality. The former involves the process, customs and rules by which an organization such as PRSA, is run and the manner by which its members participate in their Society. The reality: that I had the privilege to observe first-hand as our Section’s Delegate to the Leadership Assembly, which met in Washington, D.C., on October 16.
The session began with a review of the Assembly procedures, a report on the financial health of the Society and a review of key accomplishments during 2010. We also voted to keep 2011 PRSA dues at the 2010 level. In other business:
“International public relations” is a specialization of practice that routinely, if not primarily, spans the borders of nation-states. International practitioners may work for public relations firms, civil society (nongovernmental) organizations or governments at several levels. However, these practitioners (either in-house or as specialists within public relations firms) more commonly represent multinational or transnational corporations that have global stakeholders because these organizations obtain their raw materials, their labor and/or their markets worldwide. Using this definition, an American practitioner representing a German organization to publics in that country would not be practicing “international public relations,” while a German practitioner representing a German-based corporation to American publics would be an international practitioner. Some practitioners accept longtime assignments or lengthy rotations at international sites, while others may be based domestically, but will travel extensively, i.e., they may be in an airplane or in a foreign country as often as they are in their home offices.
Since this blog is dedicated to new PR professionals, it’s always important to be reminded of the basics. The following are nine factors that determine news value (originally posted on my blog, The PR Practitioner).
As PR practitioners, we need to craft our pitches with the following factors in mind:
Working at a non-profit (NFP) in the government space, especially in our current economy, is a daily exercise in doing more with less. Being creative and knowing how to leverage your product or service is very useful as budgets and state appropriation dollars continue to decrease. Creativity, thinking outside of the box, is an absolute must.
The daily work environment varies from organization to organization; but, in general, employees of NFPs are passionate about their work. The idea of a NFP, at its core, is not to turn a huge profit, but to provide a quality product/service, or successfully fill a need, while covering its budgetary costs. For this reason NFP salaries are typically on the low end, however truly enjoying and valuing your work, and non-monetary benefits, frequently found at NFPs, compensate for lower pay.